10 tips for effective pitch decks | Andreas Calabrese & Robin Butler

What goes through an investor's mind when reviewing a startup pitch deck?Join us alongside Andreas Calabrese, General Partner at Tampa Bay Ventures and Robin Butler, Partner at Sturgeon Capital, as they share their insights and feedback on a few Latin American pitch decks. 10 tips for effective pitch decks...
Published on
March 25, 2024

What goes through an investor's mind when reviewing a startup pitch deck?

Join us alongside Andreas Calabrese, General Partner at Tampa Bay Ventures and Robin Butler, Partner at Sturgeon Capital, as they share their insights and feedback on a few Latin American pitch decks.

10 tips for effective pitch decks:

  1. Define the Problem Clearly: Start with a clear and concise problem statement that is easy to understand and directly relevant to your target market. Avoid vagueness or overcomplication.
  2. Articulate the Solution Effectively: Ensure your solution clearly addresses the problem. Use specific examples or scenarios that demonstrate how your product or service solves the problem.
  3. Quantitative Problem and Solution Scope: Include relevant data to quantify the scope of the problem and the effectiveness of your solution. This could include market size, potential cost savings, or efficiency improvements.
  4. Accurate Market Size Representation: Be precise and realistic when discussing your market size. Avoid including irrelevant segments or overstating the market potential.
  5. Transparent Business Model: Clearly explain how your business will make money. Avoid ambiguity, and if possible, provide specific details about your pricing model or revenue streams.
  6. Emphasize Team Strengths: Highlight the experience and qualifications of your team early in the presentation.
  7. Detailed Product/Service Information: Provide detailed information about your product or service, especially focusing on unique features or competitive advantages.
  8. Solution Implementation: Explain clearly how your solution works in practice. Show the workflow or process through which your solution addresses the identified problem.
  9. Focus on Cultural and Local Relevance: If your product has a global reach or deals with diverse markets, emphasize how it adapts to different cultural and regional requirements.
  10. Narrative and Storytelling: Use a compelling narrative throughout your deck. A good story can engage investors and make your pitch more memorable.

Thanks to the startups included!

  • Kigüi: allows users to purchase products close to their expiration date at a discounted price, incentivizing the sale of such items and generating cost savings for consumers while reducing food waste.
  • Lizit: platform designed to streamline the management of rental assets, offering a comprehensive booking interface for both in-store and online reservations. Lizit's system enhances inventory management with robust data visualization tools and integrates seamlessly with e-commerce platforms at checkout.
  • GetGloby: An AI-powered platform that instantly translates Ads Campaigns into 100+ languages with high-performing results thanks to JAGA, our proprietary translation technology, which is capable of understanding the nuances of every market to adapt the original message.

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