"One can't fight with oneself, for this battle has only one loser." - Mario Vargas Llosa
January 11, End Of Day
CardioTherMetrics: CardioTherMetrics is a Healthtech company offering a non-invasive, telehealth-enabled solution for early detection of heart failure. Their AI-enabled tool provides remote monitoring and assessment, making it a highly accurate solution for patients and healthcare providers. Focused on the US market with a global reach, CardioTherMetrics is led by a team with vast experience in cardiology, AI, and entrepreneurship. Their innovative approach to heart health is set to make significant advancements in the medical field, offering a more efficient e way to monitor and manage heart conditions. Dive deeper into the case here.
tuGerente: Delving into the domain of financial and inventory management, tuGerente stands as a beacon for SMEs in Latam. Their platform not only handles over 2M transactions and analyzes over 600k reports monthly but also integrates loans based on both informal and formal data. With a strong emphasis on inventory management and integration, they've been EBITDA positive since November 2022. Their collaboration with over 700 paying SMEs further underscores their impact in the sector. Dive deeper into the case here.
GetGloby: GetGloby is revolutionizing the advertising industry by connecting businesses with global audiences. Their AI-powered platform enables companies to instantly translate ad campaigns into over 100 languages, opening new markets rapidly and increasing exposure while reducing costs. GetGloby addresses the challenge of translating advertising campaigns for new markets, which is often time-consuming and expensive. Their proprietary technology, JAGA, understands market nuances to adapt original messages effectively, ensuring high-performing results. This innovative approach is transforming how companies approach global advertising. Dive deeper into the case here.
Dive deeper into other fundraising firms in LatAm here.
The recently published "Latin America Outlook 2024" by the Economist Intelligence Unit outlines several key trends for the region. These points reflect a mix of challenges and opportunities, emphasizing the dynamic nature of the region's political and economic landscape.
Brazil: Brazil plans to enhance security and aid for the Yanomami territory in the Amazon rainforest, allocating approximately $245 million this year for these efforts. The initiative includes setting up a local security headquarters to combat illegal gold mining, which has caused environmental destruction and a humanitarian crisis in the region, including malnutrition, disease outbreaks, and mercury pollution. Additional measures include food distribution and establishing a health center catering to Indigenous medical needs, following President Luiz Inacio Lula da Silva's emergency operation last year to remove wildcat miners and support Indigenous communities..
Colombia: Colombia's Finance Minister Ricardo Bonilla forecasts the country's economy to grow by 1.8% in 2024, with inflation expected to slow down to 5%. This decrease in inflation may lead to a reduction in the central bank's benchmark interest rate to around 8%. The government plans to engage in discussions with business leaders about President Gustavo Petro's proposal to amend fiscal reforms, shifting tax burdens from companies to wealthy individuals. Despite challenges in passing reforms on health, pensions, and work, the government remains focused on managing the fiscal deficit and continuing bond issuances and loans, potentially extending some maturity dates.
Chile: The Chilean government has partnered with Alphabet's Google to build the first undersea fiber-optic cable connecting South America and the Asia Pacific region. The Humboldt Cable Project, spanning 14,800 kilometers from Chile's Valparaiso to Sydney, Australia, aims to enhance Chile's role as a digital hub in South America. This initiative comes amidst heightened economic and political competition between China and the United States in Latin America, with undersea cables being a focal point of technological rivalry and concerns over data security
New episode of the Find The Way Podcast is out:
👾 Game on: Going Viral, Game Brand, and Marketing vs Product!
Angry Birds & Trivia Crack have managed to become globally recognized brands and examples of successful gaming endeavors. Alongside Maximo Cavazzani and Peter Vesterbacka, we get into the challenges and strategies behind rapid growth, the importance of a great product and marketing, the need for a combination of factors to create a hit game, and more.
Maximo Cavazzani is the founder and CEO of etermax, the global interactive entertainment company, creator of flagship brands like Trivia Crack (Preguntados) and Word Crack (Apalabrados) which have been connecting, building communities, and co-creating value through interactive content in more than 180 countries for more than 10 years.
Peter Vesterbacka was the CMO and Mighty Eagle at Rovio Entertainment Corporation | Angry Birds for many years taking that brand to unprecedented heights. Branded communities co-created and initiated by Peter include the HP Bazaar, Mobile Monday, Slush, and Startup Sauna. In 2011, Time Magazine named Peter one of the 100 most influential people on the planet.
🎧 Listen here.
